COCHELLA

We've created a bag that transforms into a pareo, scarf, pancho... Our goal is to create a product that accompanies you in all the transcendent moments of your life. From a simple nap on a paradisiacal beach to an after party at burning man, If you open the Joatinga bag, it means you’re having a good time...

Joatinga is more than just a brand. It is a philosophy, a state of mind that transcends the mere utility of a product. We create items that are extensions of this ever-evolving philosophy, capturing the essence of movement, the nomadic spirit, and the art of embracing change.